Before delving head first into the world of email marketing there are a few common denominators you’ll need to be familiar with.
In every industry there is always a certain “Secret” language and in order to fully understand the email marketing industry it helps if you’re already familiar with some of the most common terms, expressions and acronyms.
Squeeze Page – (Also known as an Opt-In page; or Landing page)No matter which title you decide to give it this page’s sole function is to collect your visitor’s First name and Email address.
You can collect other data like phone number and mailing address as well but I suggest keeping the process as simple for your visitors as possible. There are in fact certain times when you would collect more information and we’ll get into those details in future posts.
AutoresponderAn autoresponder is a program that stores, organizes and segments subscriber information into lists. You can purchase a software program that sits on your own web host account or you can pay a monthly fee to a service provider.
This is a vital tool to the email marketer and is used to contact his/her list at any time they choose either automatically through a sequence of pre-written messages loaded into the autoresponder and delivered to each subscriber at timed intervals, and or through a broadcast mailing which can be written and sent at any point in time.
CPA – (Cost Per Action)An advertiser pays every time a predetermined action is taken during the ad campaign. For example I may choose to join a CPA network as a publisher or promoter and direct traffic to the offer. Every time one of those visitors takes the appropriate action
(Subscribe, fill out a survey, etc) I will earn a commission.
As an advertiser I can set my conditions and actions based on what I’m looking for in the market place. Let’s say I want to increase my subscribers for a new Real-Estate course I’ve developed. In this case I’d be looking to build my list of leads in a certain demographic so I would offer $x.xx for every subscriber generated, say, in the United States.
CPM – (Cost Per Thousand)This refers to cost per thousand impressions in an online advertising campaign.
(The letter "M" is the Roman numeral for one thousand). Impressions are the amount of times your ad is displayed,
NOT clicked on.
PPC – (Pay Per Click)Pay Per Click is an advertising campaign in which you pay $x.xx every time someone clicks on one of your ads. The most recognized PPC networks are Google Adwords, Yahoo Search Marketing, MSN Search advertising…
CTR – (Click Through Rate/Ratio)This is a percentage based figure which determines the success or failure of an advertising campaign. It measures the number of times your ad was shown versus the number of actions it produced.
It can also be used to measure the effectiveness of your squeeze page. You can look at your web logs or tracking program and determine how many new subscribers you received compared to the number of visitors reaching your website.
Form either of these figures you can determine a percentage based success rate for your measured action…
ROI – (Return On Investment)This is simply the amount of money you make minus the amount you spend to make that money.
You can also use ROI to determine how much time you invested in a project versus the amount of positive action you received in return, either by money or services received in return.
***This is
NOT a complete list by any means but I have listed some of the most common abbreviations used. If you have more share them with us in this thread…
Mike Hill
PS. I know this stuff is "dryer than a popcorn fart"
but I'd rather have all these abbreviations and definitions here as opposed to being scattered.
