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[John Ritz]

I have a blog post that I use to welcome all my followers on Twitter. Rather than the standard "check out my blog" DM that most people send, I instead send them to this specific blog post, which is targeted just for them. The title is A Neat Little Twitter Trick, and I'm going to show you that post right here.

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It all began when I downloaded a couple chapters of Joel’s Comm’s Twitter Power book, and I noticed something interesting on that site.

Joel had a link you could click that would send you to Twitter with a tweet already filled in for you. He obviously did that so his visitors could tweet and spread the word about his book promotion, but up until then, I had never seen that strategy used before.

It’s something that’s certainly worth testing. Given Twitter’s non-pitch atmosphere, I’d recommend only trying it to encourage tweets about pure content or freebie giveaways, though.

What do you think? Feel free to test it out by tweeting about this blog post, which should definitely have mass Twitter appeal and does fit the pure content criteria.

Click here to tweet!

(To see what I did, just right-click the link above, select “Copy Link Location” if using Firefox or “Copy Shortcut” if using Internet Explorer, then paste it in notepad or any text editor.

By the way, lots of useful information and resources in Joel’s book. You can see some of the changes I already made to my Twitter profile as a result (you can also connect with me on Twitter there).
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Do you see how I potentially turned one follower into many by leveraging his list of followers? Don't underestimate that one tactic. It's one of many I'll be revealing in an upcoming project.

Cheers,

John

[Lisa Preston]

Tony's been doing that in a lot of his posts, using a graphic - check out the Weekly Marketing TipCast and you'll see what I mean.

[John Ritz]

I know. I use the graphic too, but in this case it wasn't so much about using the tool, it was showing a lot of new followers something they may not have seen before inviting them to RT about it.

Even within that same article on my blog, there's also a Retweet image they can click that essentially does the same thing. Guess which one gets clicked more?

Yep, the text one, by a ratio of nearly 10 to 1!

I believe it's because there's both a story behind it and a lesson/tip to share that makes the text link much more compelling, but that text link could easily be turned into an image.