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[marlonsand]

This article has a lot of links in it.  So I don't know if it's OK to
post here.  But this is some very quality content IMHO.

Google Top Ten Rankings: How to Really Get Top Ten Rankings
In Google In 37 Minutes, Really, For Real!

Subtitle:  Why Everyone Is Choosing The Keywords For Their
Articles, Blogs Web 2. 0 Sites, and Videos In The Wrong Way
And The Only Way That Makes Sense.

Subtitle:  Eleven easy steps to those top ten Google rankings

By Marlon Sanders

Just this week I got top 10 rankings in 37 minutes.  I'll show you
how YOU can do it today for keywords that have TWO MILLION
search results.  And probably do it without breaking a sweat.

This article shows WHY I believe the way MOST people do their
keyword research is entirely wrong.  And a better way to do it.

I reveal 2 sites I got ranked in top 10 this week.  Even though by
revealing them, they'll probably get nuked by someone who wants
to prove they're smarter than me.  I ask you to please be considerate. 

I realize some or many of you ARE seo gurus.  I make zero claims to that title.

See, I'm not a big seo person.  And some or many of you can add to
or possibly even correct what I have to say below.  Feel free.

I'm working on a new product, so I have to get my ducks in a row.

The first thing people do in search engine optimization, that
is creating pages to get ranked in the search engines is to
find key words to target with their pages.

This is the link to the easiest free tool I've found:
http://tools.seobook.com/keyword-tools/seobook/

So you type in your topic and hit submit.  What most people
then do is look for keywords that have a smaller number of
daily searches.  So, for example, if you type in the key
word "dog training" you might select "dog training collars"
instead of dog training.

The wrong way to do it is to choose keywords by a low number
of daily or monthly searches, assuming that means low
competition.

Let me show you this:

You can have a word in Google that LOOKS like it has
two MILLION pages to compete against.  Yet, in reality, there
are almost none.

Type this in Google: sales letters cold calls

When you type it without quotes, I use the pay per click
terminology and call it the "broad phrase. "

If you look at the number of search results Google returns,
it's in the range of 1,790,000.  The ebooks you read will
tell you to choose keywords with under 1,000,000 results.

But that is WRONG.  Check it out.  Type this in:

"Sales Letters Cold Calls"

In other words, do it in quotation marks.  That searches ONLY
sites with the exact phrase.

Now look at the results:

SEVEN! There are ONLY 7 basic sites to compete against.

Let me prove this works.  Look at this:

sales letter cold calls

That's singular instead of plural "letter".  239,000 results.

Now type it in in quotes -- "sales letter cold calls".
I call that the exact phrase.

There are FOUR results! And the first two are mine.  I am
listed in page two.  And I only submitted the page on
Apr 25, 2008 03:30:17 GMT

Here's another:

greatest direct mail sales letters

368,000 results.

The exact phrase in quotes? Only 1,760.  And look at number
four: www.hubpages.com/tag/worlds+greatest+direct+mail+sales+letters/hot

That would be MY page.  And I only submitted it on
Apr 25, 2008 03:30:41 GMT.

Literally a few of these rankings I got in 30 minutes to one
hour! See, when you're really only competing against 4 sites
or 2,000 sites, it's NOT so hard!

NOTICE: Since I've publicly posted these results, I'm sure they'll get
zapped.  That almost always happens when you make something like this
public.  The sites you post publicly are sacrificial lambs to demonstrate
your point.

Here is how to get YOUR top ten rankings TODAY! Like in one
hour from now if you're lucky.

Step one: Go to: http://tools.seobook.com/keyword-tools/seobook/

I usually just go to seobook.com and type my term in the box at the right.
You can also use nichebotclassic.com or ANY other keyword tool.

Step two: Search your topic

Step three: Start selecting keyword phrases and type them into Google
with the exact phrase in quotes.

Step four: Find a phrase that has only a few search results.  Preferably
under 10.  But under 2,000 is good.

Let's say you bought the private label rights to an ebook on dog training.
You type in: training dog choke collars.  You see 1,850,000 results.  YUK.
But in quotes "training dog choke collars" you find only THREE stupid
competitors!

This is taking top ten Google rankings like taking candy from a baby!

Step five: Build several web 2. 0 sites on the exact phrase as the
title.  Post an article to the site with the phrase in the title
and in in the article once in bold.

For example, a squidoo lens on "training dog choke collars"
would be http://www.squidoo.com/training-dog-choke-collars

Blogger would be:
http://www.training-dog-choke-collars.blogspot.com

Write quality content that is unique and original if possible.

Try these properties:

squidoo.com
wordpress.com
blogger.com
hubpages.com
zimbio.com

Step six: Digg your new site at digg.com

Step seven: Submit a story on it to propeller.com
(Just a few paragraphs with your URL. )

If it's a blog, you can submit the URL with
pingoat.com or pingomatic.com.

Step eight: Put the URL in a Twitter.
(Sign up at twitter.com. ) This one I'm not sure works.  I've
read it does.

Step nine: After one hour, paste the URL of the site into
Google and search for it.  For example, if this was your blog,
you'd paste the whole URL into Google search:

http://sales-business-letter.blogspot.com/

Now, as you can SEE, it ain't in there.  I don't know why!
I'm still learning nuances.  I've only been at this four
days!

Step ten: Add new posts to your site, new articles,
videos or content daily.

Step eleven: Every time you add new content, posts, videos or
articles to your site, bookmark it with a couple of the
bookmarking services like simpy, del.icio.us or furl.
You "might" use onlywire.com for this.  I'm not sure on that
one.

On most ALL the sites, there's a way to "insert video"
and you simply put in your youtube URL and BOOM! You have a
video on the site.

At the end of the day, you need content humans WANT to read.
You create sites for humans, NOT GOOGLE! At the end of the
day, you gotta have sites people want to read and that help
and benefit them.

Otherwise, your site won't be evergreen.

Oh, updating your site frequently is how you keep the Google
bot coming there and how you stay IN the rankings without
sliding down.

Now, if you're lucky, Google will spider and list the site in
under an hour.  I got mine in there in 37 minutes.  Thus, the
title of this article.

On the other hand, I have some Squidoo pages, a Blogger blog
and a Wordpress blog that I can't even get Google to spider
yet.  I'm trying to figure THAT one out!

If any of you are seo gurus and can tell me WHY these sites
get NO Google love, post on my blog:

http://saleslettersoftware.wordpress.com/
It doesn't show up in Google at all.

https://sales-letter-software.pbwiki.com/Sales-Letter-Software
Ditto.

OK.  So you have to create sites in multiple web 2. 0 properties.
Some will stick.  Some won't.  What Melvin Perry, an seo guru I
like told me is with different niches, different things work
better.

In some niches a Blogger blog or Wordpress blog does great.
In some, it's Squidoo.  It depends on the niche.

If you do more than one of these sites a week, go to:
www.apple.com/safari

Download the Safari browser and do ALL your work in it vs.
Firefox or IE.  Why? If you select "Edit, private browsing" it
turns off cookies and history.

If you're checking your sites all the time, I have a feeling
(but no proof) Google then thinks you're an seo king and
they penalize you.  But don't quote me on that.

I think that is why several of my sites above aren't spidered.
I searched them too many times using Firefox and Google figured
I must be up to no good!

So, I'm NOT saying it's all gonna work 100% of the time.  At
least, not until I figure some more things out.

Back to work.

Marlon

For free podcasts, free videos, free articles, go to:
http://www.marlonsnews.com.

You can hit me with your comments and feedback on this issue.

---------------------------------------------------------------
"Marlon's Marketing Minute is copyright 2008, Higher Response
Marketing Inc.  All rights reserved.

You have permission to reprint the above article without changes.
Visit my web sites at: http://www.marlonsanders.com

EDIT NOTE - Links fixed for article as Marlon doesn't have enough posts to have the links automatically show without breaking them up.

[Josh Anderson]

Interesting stuff Marlon...

"If you're checking your sites all the time, I have a feeling
(but no proof) Google then thinks you're an seo king and
they penalize you.  But don't quote me on that."

When you say "checking" do you mean searching your self in google?

Don't they encourage quality SEO... for example they have their site map service which helps them index your site?

[KenCalhoun]

Great post, Marlon - one of the few threads I'm saving to my hd, thanks for the tips, and the link.   Great thinking on it.

-k

[Lisa Preston]

Awesome information, Marlon!

This is one of those times I am clicking the "Add Bookmark" button...

Cheers!
Lisa

[Sean Marler]

Great post, Marlon.

What would be interesting is to see some stats regarding "broad phrase" and "exact phrase" search habits.

I suspect, based off of watching how "non-search-savy" people use search, the percentage of people who actually use quotes when searching is small by comparison. I think this is kinda like ranking #1 for a term that doesn't get searched for.

Not that it really matters in this sense because, if you follow these steps, you'll pick up traffic that IS using quotes. But, ultimately, front page ranking for the broad term is what you're looking for.

And, as far as I can tell, all of these steps are part of "Step 2" in that process.

All that being said... I bookmarked this post too.

Sean

[marlonsand]

Sean,

Man, I wish I had explained this better.

It is NOT that people search in quotes. NOT at all.  It's that the quotes show you the sites using that exact phrase. In other words, they are optimized for that exact phrase.

If there are only 4 sites optimized for the phrase but a million search results, you can go past the ONE MILLION other sites...more or less.

And you WILL be at the top of the BROAD MATCH listings!!

That is the whole point.

Now, it isn't 100%.  The other sites could have links to them using the exact phrase and you wouldn't know. But it's pretty darned accurate.

Marlon

[Sean Marler]

Cool. I misunderstood.

I also have a bad habit of semi-skimming to the "I didn't know that" parts of a post. Consequently, I sometimes miss important parts of the rest of the post. I think this might be one of those cases. Opens mouth; inserts foot.

I don't know much about SEO, but the way you just explained it makes sense.

Thanks for taking the time to post a reply and clearing that up for me.

Sean

[AndrewCavanagh]

Good post Marlon.

Matching your site header and domain name exactly to a keyword phrase
can get you to the top of Google very fast if there is no real
competition for that exact phrase.

It's worked for many years.

Do a Google search for how to prevent bird flu or prevent bird flu and
see which site comes up number 1 (and has since November 2006).

I could show you other sites but...I'm not going to!

Using free web2.0 sites like squidoo and blogger.com to do it is cool to but the
ranking may not endure with all of these sites.

A domain name that exactly matches a keyword phrase only needs a few
backlinks to go number one or stay in the top 3 or 4 in Google in many cases.

So if you do have a squidoo lens or blogger.com blog ranking high for a keyword
phrase and it's profitable it may be wise to buy your own keyword phrase domain
name and link out to it.

Kindest regards,
Andrew Cavanagh

[yaali]

Hi,

Marlon it was a fantastic post where you showed the combination
of web 2 and excellent SEO can do.

However before web 2 I used a strategy that helped me out to get
top ranking for a semi-competitive key phrase in the IM niche, which
is supposed to be highly competitive.

However the phrase when searched in quotes gets 107000 results
as of now which is too pretty much competitive.

I used a simple approach to get to the first place.

All I did was wrote down 100 articles.  Then I put up a bio and linked
my site with the keyword as the clickable link in the resource box.

Now I just went about submitting those articles using 'Article Marketer'
article submission service.  I put up a speed of submitting around 2 articles
per day.  I also manually submitted the articles to ezinearticles. com in
specific high traffic directories.

And did a basic SEO for the page, the normal stuff like putting the
phrase in title, h1, top and bottom portion of body, ahref links, bold, italics,
image alt tag, etc.

And then I sat back and watched.  Slowly and steadily the site climbed
up in google and landed up on the first page.

However the key phrase I targeted was really powerful.  This key phrase
alone has landed up getting me around 1000 visitors approx.  to my site
every single month since last one year without fail as per awstats.

However the side advantage was that I also landed up top on related key
phrases which added up the traffic.  And landed up top on other search engines
like ask. com

However that was pure article marketing.  Now is the time as Marlon suggested
where we can blast out web 2. 0 stuffs like social bookmarking thru onlywire,
social news site, hubpages, squidoo and alot more.

So the possibilities are pretty endless, but you really need to work hard
to get these things done right.

Just my 2 cents,
Murtuza   

[marlonsand]

Bro,

That's a great story.

Did you document and keep screen caps as you climbed?

If you did, and wanna make it up into a report, I may help you package what you
did as a little product and sell it.  Or I might buy rights from you.

That's really a nice story and method.  Yeah, 107,000 in quotes is a lot. Did you submit
2 articles a day BOTH through article marketer?  And you didn't use any other services?
Very interesting.

As a side note to ALL...if you get something that's working, document your results as you
go so you can later sell the how to as a product.  Or sell the rights to someone else.  It's
free money. Why not?

I'm currently selling an interview with Tinu, "The Queen of Evergreen Free Traffic."
So it's a topic I'm interested in right now.

Marlon

[AndrewCavanagh]

I've known Tinu for quite some time.

There is no one on earth who knows more about Search Engine Optimization
for the one person operation.

I remember writing some copy for a product she created where I made up
a huge box of keyword phrases she was ranking on for the first page of Google.

You can search those keywords today and she's still up there 2 1/2 years
later!

It's nice to see someone else has discovered Tinu is the true Queen of SEO.

Kindest regards,
Andrew Cavanagh

[silverdragonfly]

Great info.   I will pass this info to my friends who are looking for ways to increase with "click" averages.   

[Azher Memon]

Really informative and nice post

[Joseph Ratliff]

Marlon,

A marketing master speaks, and I listen...period.

Thanks for the insight.

[marlonsand]

Hi,


Saw that this thread popped back up, so I'll add to it.

I had good success creating Hub Pages.  But the rankings seemed like they didn't stick over time.  I did one story with Propeller that stuck quite a long time.

Joseph, I appreciate the kind comments. 

I wouldn't call myself a master.  I keep learning every day.  I think I have a lot of experience in certain faucets of online marketing.  And I choose to share that experience with others for money.

Propeller stories can be only a paragraph. They're super fast to do.  Videos get ranked fast also.  The downside of both is that people go to the Propeller post or the video post on the respective site, not directly to your own web site.

So then it's a 2-step job where you try to get 'em to your web site.

It really is surprising that even in a highly competitive field like IM, there are so many low competition phrases.  Tinu's system was to START with 4 word phrases if you're in a highly competitive market.  Then go to to 3.  Then 2.  But the 2-word phrase needs to be PART of the 4-word phrase.

So if my 2-word phrase is "affiliate marketing", I start by targeting 4-word phrases that contain "affiliate marketing."  You'd think these phrases would be saturated but it's surprising how many have little competition on the exact phrase.

If you have more time than money, this is a great way to promote along with a heavy dose of content-rich blog posts. 

Tinu did tons of article marketing also targeting her keyword phrases. 

The BEST spin on all this I've seen comes from Matt Bacak.  What Matt does is as follows:

1.  Writes article and submits
2.  Freelancer turns article into press release and submits
3.  Freelancer turns article into power point video and submits to video directories
4.  Post article on blog
5.  Turn article into podcast and submit to podcast
6.  Put up Squidoo lens with article
7.  Social bookmark the article on blog


One article goes a LONG way!  Matt calls it his A9 strategy.  He uses the article 9 ways total.

Now, Traffic Guyser will turn the video into a podcast for you.  So it automates a few of those things.

I have aspirations of setting up an employee or freelancer to do all the above for me weekly ezine article.  I just haven't done it yet.  It'd be a pretty good outsourcing service for someone to offer who wants to trade time for dollars but on your own hours.

The overall method is here is to find ONE thing that works and get really good at it. Whether that is blog posting and article writing, ppc, viral marketing.  You know, find a method and get better than most others at it.

Over the years, I've focuses on affiliate marketing.  With all the product launch madness, the affiliate game as it relates to IM has become so dog-eat-dog I'm branching out into other traffic generation methods, slowly but surely.

If you're in a niche that isn't blasted with product launches every week, then affiliate marketing still rocks as a way to get traffic.  You can access the lists others have built over years. And do it quickly without paying any money upfront.

It's hard to beat that with any other method.

Marlon