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Repurposing Content...
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Tony Blake
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« on: April 07, 2009, 02:09:53 PM »

One of the things that quite a few marketers talk about is "repurposing" content... that is, taking existing content and packaging and repackaging into a variety of media, modes and delivery systems (ie: written content being turned to video, screencasts, teleseminars, live presentations, events, software, etc.)...

Good content can be packaged in a variety of ways that can make content creation extremely lucrative... I know of one marketer that has a total of 5 initial base products but through repurposing/repackaging he currently has over 30 products produced from the 5 base... I myself have repurposed content that I've created as well as good PLR into a variety of other products -- change a little bit here, a little bit there and you have a whole new product (my favorite is taking older products, updating them and putting them back out again for all new sales)...

I found a perfect example of content "repurposing" in a video I came across... it's how Disney repurposes previously created content in new movies (animation)... when you watch it you'll find it interesting on how they've taken existing work, updated and changed a few things and created completely "new" segments for their movies... it's funny to watch the same movements/segments being used in movies such as "Jungle Book," "Aristocats," "Snow White," "Cinderella," "Sleeping Beauty," "Robin Hood," "Dumbo" & "Beauty & The Beast"...

It's a funny video... check it out...


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« Reply #1 on: April 22, 2009, 12:09:00 AM »

What a truly entertaining video

I must have seen those movies loads of times throughout my life and never realised the connection

Thanks for sharing
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